Forbes Slovakia's February 2026 print edition features a multi-page spread on the rise of digital out-of-home advertising. The article highlights how digital screen networks such as Lurity are replacing static billboards with flexible, short-term campaigns that can be booked by week or month.
Source: Forbes Slovakia. All rights belong to the publisher.
Forbes.sk
DOOH Trends
Forbes.sk
Forbes.sk: Digital outdoor changes the advertising paradigm
Digital outdoor transforms spaces into experiences. The interview with Lurity CEO Tomáš Tiefenbach and CSO František Farenzena explores why DOOH is the fastest-growing advertising medium and how the Czech-Slovak platform Lurity is reshaping regional marketing.
16. 2. 2026
Source: Forbes.sk. All rights belong to the publisher.
Forbes.cz
DOOH Trends
Forbes.cz
Forbes.cz: Why digital outdoor advertising is breaking records
Digital out-of-home (DOOH) advertising is experiencing rapid growth across Central Europe. The article explores how programmatic buying, real-time audience data, and measurable results are making DOOH one of the fastest-growing advertising channels — outpacing traditional outdoor formats.
6. 2. 2026
Source: Forbes.cz. All rights belong to the publisher.
Tomáš Tiefenbach: DOOH is becoming a full-fledged part of the omnichannel mix
Lurity's Managing Director discusses how clients can launch DOOH campaigns in minutes without intermediaries, and how digital outdoor is becoming a key part of the omnichannel advertising strategy.
Tomáš Tiefenbach on the future of advertising — Lunchtime podcast
An advertising campaign in 7 clicks? Lurity CEO Tomáš Tiefenbach joins Rádio VIVA's Lunchtime podcast to discuss the future of advertising and the digital outdoor revolution.
4. 10. 2024
Source: Rádio VIVA. All rights belong to the publisher.
Tomáš Tiefenbach from Lurity: The future of OOH is omnichannel
OOH is experiencing a renaissance and continues to grow. Lurity CEO Tomáš Tiefenbach discusses current trends and the future direction of the digital outdoor environment in this interview from the specialized Out & Indoor 2023 yearbook.
Well-placed advertising on digital surfaces accelerates purchasing behavior. Lurity operates a network of hundreds of digital screens in top shopping centers across Slovakia, Czechia and Bosnia. CEO Tomáš Tiefenbach explains the company's growth and DOOH trends.
Február 2023
Source: MAM (Marketing & Media). All rights belong to the publisher.
Lurity has been on the market for over five years, managing 2,300 screens across shopping centers and medical facilities. This Forbes feature explores how digital OOH is finally being recognized as an essential part of the media mix — because it demonstrably works.
November 2022
Source: Forbes Slovakia. All rights belong to the publisher.
Forbes.sk
Innovation
Forbes.sk
Effectively reach customers even in doctors' waiting rooms
Lurity's eÄŚasenka system transforms waiting rooms into smart advertising spaces. With 200,000 patients monthly across 500+ medical offices in Slovakia, the platform offers a unique way to reach audiences with focused attention.
11. 1. 2021
Source: Forbes.sk. All rights belong to the publisher.
Forbes.sk
Innovation
Forbes.sk
From advertising to temperature measurement: quality technology always finds its use
Lurity demonstrates how innovative technology can pivot to meet market needs — from digital advertising screens to health-tech solutions during the pandemic, showcasing the versatility of their technology.
2. 10. 2020
Source: Forbes.sk. All rights belong to the publisher.
Forbes.sk
DOOH Technology
Forbes.sk
Lurity Intelligent Ad: outdoor advertising that learns when to display itself
Forbes covers Lurity Intelligent Ad, a project connecting online campaigns with classic outdoor advertising on digital screens.
2. 3. 2020
Source: Forbes.sk. All rights belong to the publisher.
Forbes.sk
DOOH Technology
Forbes.sk
Lurity: advertising that adapts to circumstances in the blink of an eye
Building a brand is a long-term process. Lurity CEO Tomáš Tiefenbach explains how digital outdoor screens help brands overcome ad blindness and stay visible.
30. 9. 2019
Source: Forbes.sk. All rights belong to the publisher.
Trend
Startups
Trend
Slovak start-up Lurity is the Google of the shopping mall
Lurity is building a network of AI-powered digital advertising panels in shopping centers. Using facial recognition technology, the system anonymously detects audience demographics to deliver targeted ads — pioneering programmatic outdoor advertising in Slovakia.
13. 5. 2018
Source: Trend. All rights belong to the publisher.
