How DOOH campaign planning works.
Choose screens, set timing, upload creative. All online.
How DOOH campaign planning works.
Choose your screens
Browse LED boards and digital displays by location. See real-time availability and pricing — no waiting for quotes.
Set your schedule
Pick dates and times. The price updates instantly. Change or pause anytime before launch.
Sign up or log in
Create a free account or log in with Google. Takes less than a minute to continue with your campaign.
Upload your creative
Add your video or image. We auto-adapt it for each screen format. Full control over what runs where.
Approve and go live
Review your campaign, confirm, and watch it go live. Real-time updates. Pause or adjust whenever you need.
What is DOOH Advertising?
DOOH (Digital Out-of-Home) advertising refers to digital media displayed outside the home, reaching consumers during everyday activities such as shopping, commuting, or traveling. Unlike traditional static billboards, DOOH uses digital screens that can display dynamic content including videos, animations, and real-time messages. Campaigns can be scheduled by time, location, and frequency, enabling advertisers to deliver relevant messages to the right audience at the right moment.
How Online DOOH Planning Works
Lurity simplifies DOOH campaign planning through a self-service platform. Advertisers can browse available digital screens on an interactive map, compare formats and locations, see pricing instantly, select campaign dates, upload creatives, and launch campaigns online — without intermediaries or manual negotiations. All campaigns are managed from a single dashboard with full transparency and control.
Benefits of Programmatic DOOH
Programmatic DOOH offers significant advantages over traditional outdoor advertising:
- Real-time campaign management and optimization
- Precise targeting by location, time, and audience
- Instant pricing transparency with no hidden fees
- Flexibility to change creative or pause campaigns anytime
