DOOH Advertising Formats
Lurity offers multiple digital out-of-home formats across Slovakia and Czech Republic. Availability depends on location — explore our network to see what's available near you.
LED Billboards (Indoor & Outdoor)
Large-format LED displays deliver maximum visual impact in high-traffic locations. Indoor LED boards command attention in malls and venues, while outdoor billboards reach commuters and pedestrians across entire cities.
- Maximum visibility and brand impact
- Ideal for awareness campaigns
- Video and dynamic content support
- Reaches thousands of viewers daily
View locations using this format:
Citylight & Digital Posters
Self-standing totems and digital citylights positioned at eye level in shopping centers, atriums, and pedestrian zones. Perfect for proximity marketing near points of purchase.
- Eye-level engagement
- Premium mall and retail locations
- Flexible scheduling and updates
- High dwell time environments
View locations using this format:
Retail Screens
Wall-mounted and freestanding screens in retail environments, capturing shoppers at the point of decision. Ideal for promotions, new product launches, and seasonal campaigns.
- Point-of-sale visibility
- Influence purchase decisions
- Quick campaign updates
- Cost-effective placements
View locations using this format:
Airport & Transport Hub Screens
Premium screens in airports, train stations, and major transit hubs reach affluent travelers and daily commuters. High attention environments with extended dwell time.
- Premium audience demographics
- High dwell time waiting areas
- International brand exposure
- Captive audience attention
View locations using this format:
Indoor vs Outdoor DOOH
Indoor DOOH screens are placed in controlled environments like shopping malls, airports, and retail stores, offering high dwell time and close proximity to purchase decisions. Outdoor DOOH includes large LED boards and digital billboards visible from streets and highways, ideal for mass reach and brand awareness campaigns targeting commuters and pedestrians.
Choosing the Right DOOH Format
The best format depends on your campaign goals. For brand awareness, larger formats like LED boards provide maximum visibility. For promotions and frequency, indoor networks in shopping centers reach consumers at the point of decision. Lurity's platform lets you compare all available formats, see real-time availability, and select the optimal mix for your budget and objectives.
