DOOH Measurement
How is DOOH campaign performance measured and reported?
DOOH measurement methods: • Impression estimates: Based on footfall and visibility data • Proof of play: Confirmation that ads ran as scheduled • Brand lift studies: Surveys measuring awareness and recall • Mobile data: Tracking store visits from exposed audiences • Sales correlation: Matching campaign timing to sales data
Available DOOH Locations
Explore digital advertising screens available across key locations.