DOOH Impressions Explained
What are DOOH impressions and how are they measured?
In DOOH, an impression represents one opportunity for someone to see your ad. Impressions are estimated based on: • Footfall data: How many people pass the screen • Dwell time: How long people stay in view • Screen visibility: Viewing angles and obstructions • Ad rotation: How often your ad appears in the loop DOOH impressions are estimates, unlike digital where each view is tracked individually.
Available DOOH Locations
Explore digital advertising screens available across key locations.