Lurity DOOH Inventory Report: Czechia 2026 Network Data

DOOH Inventory in Czechia 2026: First-Party Network Report#

This report presents a detailed overview of Lurity's digital out-of-home (DOOH) network inventory available in Czechia as of August 2026, directly from our first-party network data. It serves as a comprehensive resource for international advertisers planning campaigns in the region, offering insights into screen distribution, venue types, and technical specifications.

Method and Data Source

This report is based on a snapshot of Lurity's live network inventory data as of August 2026. All figures and statistics presented herein are derived directly from the Lurity network and booking platform, which synchronizes real-time availability from the Lurity Exchange. This ensures that the data reflects the actual screen and venue availability for campaign planning and execution. The methodology involves aggregating screen counts, venue classifications, geographical distribution, and technical specifications from our internal systems, providing an accurate representation of the DOOH advertising opportunities within our network across Czechia and Slovakia.

Screens and Venues in Czechia

As of August 2026, the Lurity network offers a robust DOOH presence in Czechia, totaling 353 screens distributed across 198 distinct venues within 158 cities. This extensive coverage provides advertisers with significant reach across various urban and suburban areas. In comparison, the total Lurity network across both Slovakia and Czechia includes 735 screens across 339 venues in 207 cities. This comprehensive inventory allows advertisers to target specific regions or deploy broad national campaigns.

When considering how to select the optimal locations for a campaign, understanding this distribution is key. Our platform allows advertisers to precisely choose DOOH locations and screens based on their campaign objectives.

City Distribution

The distribution of screens and venues within Czechia's cities highlights key urban centers with significant DOOH presence. While our network reaches 158 cities, several stand out with a higher concentration of screens, offering prime advertising opportunities. The largest cities by screen count are:

Praha: 49 screens across 12 venues Brno: 26 screens across 9 venues Havířov: 14 screens across 2 venues Kladno: 13 screens across 5 venues

This distribution indicates strong coverage in major metropolitan areas, complemented by reach into numerous smaller towns. Advertisers can explore the complete city and venue inventory listings to identify suitable locations for their campaigns, tailoring their selection to specific geographical targets.

Venue Environments

Lurity's DOOH network is strategically placed across a diverse range of venue environments to maximize audience engagement. Understanding these categories helps advertisers align their campaigns with relevant contexts. The primary venue environments and their respective screen counts across the entire Lurity network (Czechia and Slovakia combined) include:

This breakdown showcases a strong presence in retail-oriented environments, both within malls and standalone retail locations, offering opportunities to reach consumers during shopping journeys. Residential venues provide exposure in daily living spaces, while transit locations capture audiences on the move. These varied environments allow for highly targeted campaign placement, depending on the desired audience and campaign message.

Screen Formats and Resolutions

The network supports both landscape (16:9) and portrait (9:16) canvases, accommodating various creative approaches. The technical specifications of the screens in use as of August 2026 are:

1920x1080: 411 screens (primarily landscape) 1080x1920: 326 screens (primarily portrait) 2160x1080: 3 screens 1560x624: 2 screens 2016x672: 2 screens 1024x640: 1 screen

The prevalence of 1920x1080 and 1080x1920 resolutions ensures high-definition display quality for advertisements. Advertisers should prepare their creative assets to match these common resolutions for optimal presentation across the network.

What This Means for Advertisers

For international advertisers looking to engage audiences in Czechia, Lurity's network offers a powerful, transparent, and user-friendly solution:

Extensive Reach: With 353 screens across 158 cities, campaigns can achieve significant market penetration across Czechia, from major urban centers like Praha and Brno to numerous smaller cities. Targeted Placement: The diversity of venue environments – from retail malls to residential areas – allows for precise targeting based on audience context and behavior. Advertisers can strategically place ads where they are most likely to resonate. Creative Flexibility: Support for both landscape and portrait digital displays, primarily in Full HD resolutions, means advertisers can deploy dynamic and engaging creative content tailored to specific screen orientations and campaign objectives. Ease of Use: The Lurity platform simplifies the DOOH buying process. Advertisers can use the online planner to select locations, dates, and instantly see the price for that selection before committing. Once approved, creative can be uploaded, and campaigns launched with efficiency. For a complete understanding of the process, a guide on how booking a campaign with Lurity works is available. * Transparency and Reporting: Every campaign includes comprehensive delivery reporting, providing advertisers with clear insights into their campaign performance and proof of play.

This first-party data provides the foundational intelligence for planning effective DOOH campaigns in Czechia. Understanding what is DOOH advertising in this context helps maximize campaign impact.

Limitations of This Dataset

It is important to acknowledge the specific scope and limitations of this first-party network report:

Snapshot in Time: The data represents the Lurity network inventory as of August 2026. While the network is continually evolving, this report reflects the available screens and venues at that specific point in time. Live inventory is always reflected on the Lurity platform. Lurity Network Only: This report exclusively covers screens and venues within the Lurity digital out-of-home network in Slovakia and Czechia. It does not include data from other DOOH providers or alternative advertising channels. * Inventory Figures Only: This report focuses solely on inventory characteristics (screen counts, locations, formats). It does not include audience demographics, footfall data, campaign performance metrics beyond delivery reporting, or any financial figures such as CPMs or specific pricing, which vary by campaign selection. To understand how DOOH advertising pricing works and get real-time costs, our planner is the best resource.