DOOH
Digital Out-of-Home – digital advertising screens in public spaces.
Billboard
Large outdoor advertising structure for posters or digital displays.
Citylight
Illuminated advertising panels, typically at bus stops and street furniture.
Megaboard
Extra-large billboard format for maximum visual impact.
OOH Advertising
Out-of-Home advertising – any advertising outside the consumer's home.
Programmatic Advertising
Automated, data-driven buying and selling of advertising space.