DOOH Impressions Explained
What are DOOH impressions and how are they measured?
In DOOH, an impression represents one opportunity for someone to see your ad. Impressions are estimated based on: • Footfall data: How many people pass the screen • Dwell time: How long people stay in view • Screen visibility: Viewing angles and obstructions • Ad rotation: How often your ad appears in the loop DOOH impressions are estimates, unlike digital where each view is tracked individually.
Verfügbare DOOH-Standorte
Erkunden Sie digitale Werbebildschirme an wichtigen Standorten.