Programmatic DOOH

Programmatic DOOH uses automated technology to buy and sell advertising space on digital screens. Instead of negotiating directly with screen owners, advertisers use demand-side platforms (DSPs) to purchase ad space based on data and targeting criteria. Benefits of programmatic DOOH: • Real-time bidding based on audience data • Automated campaign optimization • Cross-screen campaign coordination • Flexible budget allocation • Enhanced targeting by time, weather, or audience demographics Note: this is a general industry overview of programmatic DOOH; it does not describe how Lurity inventory is booked. Lurity screens are selected and rented directly for a weekly or monthly period.